Soo Joo Park was born in March 26, 1989 in Seoul, South-Korea and she is a professional fashion model who’s made a name for herself.

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Went to college at Berkeley in Bay Area and moved to San Francisco after she graduated. She got scouted while shopping at a vintage/thrift store and that’s when her career in modeling took off. An Asian lady with a difference element of blonde hair.

Proof of how big Soo Joo is in the fashion industry, she has walked the walk in fashion shows for respected names in the industry such as Emporio Armani, Ter Et Bantine, Osklen, Alexis Mabille, Vivienne Westwood, Jean-Charles de Castelbajac, Kimberly Ovitz, Tess Giberson, Skaist-Taylor, Emerson, Zero + Maria Cornejo, Wes Gordon, Juan Carlos Obando, Lorena Sarbu, Tribune Standard, Joanna Mastroianni, Miguel Adrover & Wayne.

Shall I carry on?

Has made appearances in editorials for the following: Dazed & Confused, PPaper Fashion, Grey, Vogue Korea, Elle Mexico, Dazed & Confused Korea, The Lab & Vogue Italia.

Also appeared on the cover of PPaper Fashion & Dazed & Confused Beauty Korea.

She’s currently signed with Esteem Models in Seoul, Monster Management in Milan, Union Models in London, Wilhelmina Models in New York, IMG Models in Paris, Jill Models in Antwerp, MD Management in Hamburg & Joy Model Management in Sao Paulo.

See how much of a big deal she is? talk about a  woman who works on schedule. Soo Joo has established herself as a brand and delivered.


“When it comes to modeling, people dont realize that its a physically and mentally demanding occupation. You have to always look your best and inspire artists to create from seeing you. You dont become a successful model by just being tall or good-looking”.

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She has been made the subject of several street style blogs and lookbooks because she is merely a muse with a creative sense of style. Photographed by Peter Lindberg alongside Aymeline Valade, Catherine McNeil, Sasha Luss, and Daphne Groeneveld for the cover of Numéro magazine, in an editorial called ‘The Famous Five’ stapled her career and got her a seat in the industry.

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Recently scooped the spot of being the new global spokesperson for L’Oréal Paris  and is also the face of Redken, making her the first Asian-American to front two large beauty brands. The universe has definitely serving her success and she has navigated her way through the up’s and down’s of the fashion and modeling industry and demonstrated victory.

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