This has really been bothering me that SA fashion bloggers claim to be “fashion bloggers” but don’t implement diversity on their blog content. I love browsing through people’s blogs, I get to see what they actually love and to catch a glimpse of a part of them through what they blog about. So I decided to go through SA fashion blog Spree and to my surprise all I saw when I browsed through was praising of top international fashion brands.
It seems that our local bloggers are more interested in following international trends and being the 1st to wear them, rather than depicting what drives them to be uniquely African. A perfect scenario, a blogger from New York (Goes to all fashion weeks and fashion shows basically fashion equipped expects to see our own representation of fashion through our bloggers) when she browses through, all she sees is what she already knows and loves. Approaching fashion in a single angle can be rather daunting, monotonic and especially if you competing with the very same international bloggers who had the privilege of sitting on the front-row.
It is important that we see more of our fashion bloggers express and write about how African fashion has improved, while applying their personal touch to every post and reaching a global platform rather than concentrating on already over saturated international fashion. There are so many raw stories, cultures, Art and Fashion designers that can be referenced in our Continent.
The internationally recognized blogs in Africa are the ones who by all mean necessary stay true to their authentic personal style, while being universally on-trend. Us (your readers) would love to be always engaged and exposed on local fashion content and see you as the best in representing what African fashion means to us.
Compiled by me Sibongile Jafta.
Proof read&edited by Selloane Moeti (Fine Art Graduate) @BLK_peach