On the 9th of April Woolworths South Africa announced that they entering in a partnership with the Grammy Award-winning musician Pharrell Williams. #PharrellWithWoolies.
The collaboration is the first of its kind to take place in South African retailer. Pharrell and Woolies will emerge their values and actions to make a difference in the lives of people, and the planet.
Ian Moir, CEO for Woolworths Holdings Limited stated “Williams takes on the role of Style Director in a ground-breaking collaboration across a series of sustainability-focused projects. The partnership is a strategic one, grounded in a strong set of shared values”.
The call-to-action for the collaboration is “Are you with us?” and it asks customers to pledge their allegiance and support for the Woolworths Good Business Journey.The collaboration is of a good cause,enforcing unity & helping people will never go out of fashion.