PHARRELL IN COLLABORATION WITH WOOLWORTHS SOUTH AFRICA FOR “ARE YOU WITH US?”CAMPAIGN.

On the 9th of April Woolworths South Africa  announced that they entering in a partnership with the Grammy Award-winning musician Pharrell Williams. #PharrellWithWoolies.

#PharrellWithWoolies 2

The collaboration is the first of its kind to take place in South African retailer. Pharrell and Woolies will emerge their values and actions to make a difference in the lives of people, and the planet.

Ian Moir, CEO for Woolworths Holdings Limited stated “Williams takes on the role of Style Director in a ground-breaking collaboration across a series of sustainability-focused projects. The partnership is a strategic one, grounded in a strong set of shared values”.

#PharrellWithWoolies 3

The call-to-action for the collaboration is “Are you with us?” and it asks customers to pledge their allegiance and support for the Woolworths Good Business Journey.The collaboration is of a good cause,enforcing unity & helping people will never go out of fashion.

#PharrellWithWoolies

Twitter:@WOOLWORTHS_SA.

Instagram:@woolworths_sa.

Website:http://woolworths.co.za.

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