Woolworths never disappoints,they are at it again&its their A/W campaign,its bringing chills down my spine. Woolworths SA have teamed up with a few creatives to present their Oh!so amazing Autumn Winter 2015 campaign. Integrating both the subject and the brand in an eye catching campaign.Smart&simple advertising. Woolies has mastered the art of featuring creatives on their campaigns,all about empowering&involving local creatives to their brand.
Woolworths A/W campaign is out and the “models” chosen are highly familiar digital influencers including presenters, fashion and lifestyle bloggers as well as creative professionals you can learn a thing or 2 from them.The autumn/winter are relevant to the urban market,trendy,comfortable,easy on the go&stylish. The vast fashion sense they have&take on combining an outfit is what attracted Woolworths to them.
I introduce to you The 7 creatives in no particular order
1.Tshepi Vundla,we all know her by now,won the #StyleBySA competition 2014.Stylist,Personal shopper&owner of Twelve_12.
2.Trevor Stuurman- Very talented photographer&ELLE magazine Style Reporter 2011
Sarah Langa- Fashion&Lifestyle Blogger.
4.Chelsea Rose- Fashion Buyer&Model.
5.K Naomi Noinyane- Channel O TV presenter,model&entrepeneur.
6.Keneilwe Pule- Student&Model.
7. Celeste Khumalo-Student,Entrepreneur&Model.
These 7 creatives have executed the campaign to their level best.
A round of applause to the Woolworths team for producing creativity,always give thanks to the production that pulled off the ad campaign together. Photographers,producers,editors,visual effects artists,production designers,costume&make up artists&more. The whole key crew,if I knew all your names I would mention all of you,all I can say is job well done :).