ALEXA CHUNG LAUNCHES A RETRO CHIC AG JEANS COLLECTION

What better way to start 2015 than Alexa Chung teaming up with AG Jeans for a new collaboration that will revamp your denim collection.Who saw that coming?.On the 15 January 2015 in Selfridges London the launch took place. The collection Isn’t  an easy transition from the dark mood of winter into a shiny, bright new season.

Alexa-Chung--dress-£295

Denim, with its transitional status, provides an ideal outlet for shoppers looking for a gentler introduction to the season. Chung is a woman of many talents: she has turned her hand to presenting, modelling, writing and even a spot of singing. But it is this newest endeavour that seems a more natural fit for Chung, whose personal style has seen her awarded the British Fashion Council’s Style Award for three years consecutively. Alexa gives us a run through of how to rock denim jeans. Her 6 rules.

1.MAKE A NOD TO THE RUNWAY IN YOUR OWN WAY.

For the Launch of her AG jeans range, Alexa wore a button-through frock with semi-opaque glitter tights, which is a bit Saint Laurent she then paired it with ankle boots. That adds an edge of tomboy toughness that makes it all her own unique style.

AG, or Adriano Goldschmied, to give it its full name, is a Los Angeles-based label specialising in the more premium aspect of denim designs and meticulous cuts. This new 20-piece collection draws on Chung’s own style influences; she describes it as “the missing pieces of my dream denim wardrobe which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic”.

The result is a collection that includes an enticing mix of wardrobe staples such as classic skinny jeans and boyfriend-style T-shirts with more distinctive pieces, including dresses with pintuck collar details and dungaree dresses.

Alexa Chung_Runway

2.YOUR NEW JEAN SHAPE IS A KICK FLARE, BUT ONLY IN THE SUMMER.

Alexa has paired brogues with cropped trousers, and she still looks flawless.These kick flares are a great new shape, but lose their Alexa power with any type of hosiery.

Kick

3.RED LIPSTICK IS YOUR FRIEND

Alexa in a chambray frock for a while, it’s not the endless giraffe legs that make it look good. Or the glossy auburn locks. No. It’s the pop of red lipstick that, worn with blue denim, brings it to life.Red lipstick are a signature to Alexa’s look and to anyones look.

Red lipstick

4.BUTTON-THROUGH ANYTHING IS GOOD.

Alexa describes her “dream denim wardrobe” as hailing from the late 1960s and early 70s which is very much inspiration&trendy. Jeans aside, nothing says this like a button-through skirt or dress. These are both included in the collection, and Alexa models the dress – called Pixie after her BFF – in the campaign.

Alexa Chung_Button through

5.DRESS LIKE YOUR ‘MOM’.

To wear it the Alexa way, avoid anything patterned and neon. Neutrals are your friend. Try a grey marl or white sweatshirt, khaki T-shirt or – for that 70s mom vibe – a soft ribbed T-shirt-. The kind of thing you wish you could find in a vintage store. That’s what Alexa style is all about.

Alexa Chung_MOM

6. EMBRACE DUNGAREES.

Put  dungaree styles in Chung’s collection&you will see absolute classic: a pair of full-length ones and a sweet, short dungaree dress.Alexa is simply stylish in a dungaree,it suits her body&makes her look young&.playful.

Dungaree

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