Rihanna is the new creative director for Puma’s women’s business. Who would have thought.
Sportswear brand Puma has announced a multi-year partnership with Rihanna. The pop star will also become the “creative director” for the company’s women’s business as part of the deal. Such a great achievement for Rihanna something to add on her resume.
Following the footsteps of other celebrity creative directors like Alicia Keys at Blackberry and Will.i.am at Intel, Rihanna will “directly [influence] product collections,” Puma said in a press release. From January next year, she will work with Puma’s internal product creation team to design new collections for women’s training but also customize classic Puma styles. Maybe she bring out her A- game with the creative team.Funky,fresh,edgy&a MUST HAVE will be the ladies gear.
Rihanna will also become the face of Puma’s women’s training category, appearing in the next leg of the brand’s “Forever Faster” campaign, which has featured sports stars including sprinter Usain Bolt and Manchester City striker Sergio Aguero. She is certainly up the ladder of success. And The Creative Pattern wishes Rihanna a great&prosperous journey on being the Creative Director of Puma.