Estee Lauder announced Kendall Jenner as the latest campaign star, Estee Lauder describes Kendall as ” Fashion’s new breakout star and social media sensation”. They revealed that Kendall will grace digital television and print advertising but have not yet confirmed which products she will be the face of.
“It honestly feels like a dream to represent such an iconic beauty brand. It is an incredible honor and quite humbling “said Miss Jenner. It certainly is every girls dream to be a brand ambassador of a beauty brand, exploring the beauty range and knowing which brand compliments your skin tone. She found out about the news when she was backstage at Paris Fashion Week and she had to keep it top secret.
Global brand president of Estee Lauder Jane Hertzmark said ” She is the ultimate instagirl and we are excited to leverage her image, voice, energy& extraordinary social media power to introduce Estee Lauder to millions of young women around the world.
Congratulations Ken may your journey as the new face of Estee Lauder be adventurous.